Purpose of Social Media Audit

*QUOTING FROM SOCIAL SPROUT* With all of this data in front of you, the next question is how do you put it to use?

The purpose of a social media audit is to give you a better understanding of where you are currently with your social media usage, and taking this information to make your output and engagement better!

Use all the information you gather to create new objectives and goals for the month. Whether it’s growing your followers on a certain channel, getting more engagement or broadening your audience, you have all the data you need to make informed decisions on how to reach your new goals with the right social media analytics tools.

In order to help make your social media assessment more actionable, we included a SWOT analysis section for each network in the template. You can use this area to add some high level analysis based on all the data you collect from your audit.

What’s on your social media audit checklist? Leave a comment and let us know!